THE FEVER OF VIRAL CONTENT

The Fever of Viral Content

The Fever of Viral Content

Blog Article

Why Some Content Just Clicks 

In the ocean of content on social media, only a rare few rise to the top, earning the coveted title of "viral." These are the videos, memes, or images that everyone’s reposting, sharing in family groups, or mimicking on reels. 

And 2020-2021 gave us no shortage of them—thanks in part to the global pandemic and the resulting digital boom. 

Whether it’s the hilarity of the “Rasoda Mein Kaun Tha” remix or the emotion-stirring Baba ka Dhaba video, some content seems destined to capture hearts and screens alike. 

 

How Does Content Go Viral? 

The answer often lies in the "share factor."
When a piece of content: 


  • Is relatable 



  • Is entertaining 



  • Triggers emotion (humor, nostalgia, empathy) 


…it becomes shareable. And when one person shares it, others follow. Before long, it’s circulating in an unstoppable loop—a modern form of word-of-mouth advertising on digital steroids. 

This viral mechanism is what every brand and Creative Advertising Agency in Delhi NCR aims to tap into. 

 

Case Study: Rasoda Remix 

Take the viral Rasoda song, for instance. It began as a regular dialogue sequence from an Indian TV serial. Then came a twist—a creator remixed it into a quirky, catchy beat. 

What happened next: 

  • The video spread like wildfire across platforms 



  • Celebrities recreated it as reels 



  • The creator gained massive attention—subscribers on YouTube and followers on Instagram exploded 



  • It crossed over from meme culture into mainstream entertainment 


The genius? Turning the mundane into the magnificent. 

 

The Pandemic’s Viral Effect 

During the 2020 lockdown, screen time skyrocketed. People were scrolling more, watching more, and craving content that could break the monotony. 

Some breakout moments: 

  • A young girl’s IGTV video titled “I AM AGAINST TODAY’S FEMINISM” sparked massive online debates 



  • The Tiktok rant video—loved and hated in equal measure—blew up 



  • The emotional Baba ka Dhaba video stirred public support and media attention 


These moments weren’t just viral—they were cultural touchpoints in a time of uncertainty, offering humor, relief, or purpose. 

 

What Can Brands Learn? 

Going viral isn’t about luck—it’s about understanding timing, tone, and trends. 

Here’s what you need: 

  • Relatability: Speak the language of your audience 



  • Emotional connection: Humor, empathy, nostalgia work wonders 



  • Platform intelligence: Know where and how your audience consumes content 



  • Speed: Viral moments don’t wait—brands must react fast 



  • Originality: Don’t chase trends—set them 


At VOLUME, a trusted Creative Advertising Agency in Delhi NCR, we help brands tap into real-time culture to craft content that sticks, spreads, and sells. 

 

Final Thought: Virality Isn’t a Fluke 

The next time you see a meme or video storming your feed, remember—it’s more than chance. It’s the result of sharp storytelling, great timing, and emotional resonance. 

And with the right strategy, your brand could be next. 

Looking to craft your own viral campaign?
Partner with VOLUME, a leading Creative Advertising Agency in Delhi NCR, and let’s make your content unforgettable. 

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